A team of specialists, who developed an innovative water treatment process utilizing algae, approached Digital Image as they were just beginning to form their identity as a company. They had a unique technology, and needed a brand to match. The first step in forming their image was creating a logo. Digital worked through a number of logo designs to arrive at the best one.
With their brand identity solidified, we then created a variety of digital and print marketing materials to promote their brand, including a website highlighting their technological breakthrough and company goals. Recently, Algal came back to us to update their website. They had diversified into other markets after shifting their focus to a valuable byproduct of their process; Beta Glucan, and needed a website to showcase this and all aspects of their growing business. To do this, Digital Image completely redesigned the Algal Scientific website; making it engaging and easy to navigate by optimizing its organization and functionality.
We created a fully responsive website, for accessibility across web and mobile applications. We also structured the website to be accessible to the entire Algal team so that all members could populate its pages with specialized content simultaneously and instantaneously. We then developed additional logos for each new aspect of their business; Algamune, AlgaGlucan and Hypertrophic, which coordinated with each other as well as with the primary Algal Scientific logo.
All in all, we helped Algal to establish themselves as a credible company by giving them a sleek professional look that is consistent across all of their marketing platforms. Through these strategic marketing efforts, they have attracted investors and secured millions of dollars in funding. They are now in the process of securing buyers in major segments of the commercial market and transforming the food supply.
Branding | Website | Display | Print Collateral