• West Point final CGI crest render

United States Military Academy – West Point

Digital Image helped the United States Military Academy, commonly known as West Point, to update and unify their branding. The goal was to create an animated logo intro for use in their videos, and to carry that look into all of their other marketing materials. To do this, we digitally modeled the West Point crest from photo reference.

We did not have access to the actual crest, so we directed West Point to take a series of reference photos for us to work from.
Scroll through the gallery above to see behind the scenes images.

We modeled the crest in 3D and textured it to reflect the hand-carved and hand-painted look of the physical wooden crest. Dramatic lighting and slow, smooth camera motion were used to capture all of the fine detail throughout the animation and to evoke the strong sense of history, pride and tradition of West Point. Rendered still images were created from the 3D scene as well. The animation and images are now used throughout West Point’s video, website and printed materials. CLICK HERE TO SEE VIDEO

Animation | CGI | Visual Effects | Branding