MERRILL
Merrill Technologies Group previously promoted each of their services with separate websites with different but related icons in different colors.
Digital Image was hired to unify the company to creatively make current and future customers more aware of the full range of services offered by MERRILL. This also helped unify the employees from the previously separate service silos.
We achieved the goals of the ONE MERRILL campaign though a coordinated re-branding effort, bringing a clean and clear look to the material and condensing the information spread across several websites. In the past, some customers would be unaware of other services offered beyond their immediate need. By highlighting the four overarching solutions MERRILL offers – DESIGN, FABRICATE, MACHINE, INTEGRATE, we ensured their customers could not be unaware of their capabilities.
The MERRILL website, print collateral material and sales presentation now all utilize the same visual language, colors, custom icons and treatments.
The materials created include Logo Sets, Stationery, Signage, Brand Guidelines, Sales Presentation, Ad Designs, Door Nameplates, Mailing Labels, Thank You Notes, Email Signature, Screen Saver, and various document templates. We then created a video shown at the company’s 50th Anniversary celebration announcing the ONE MERRILL unification efforts and showing the extent of the newly created material to all employees.
For targeted sales purposes, Digital Image created a landing page for each of MERRILL’s industry verticals they serve. These are themed for each vertical to appeal to potential and existing customers in the Aerospace, Defense, Heavy Equipment, Shipbuilding, and Space.
We also created a site for the Merrill Institute ( www.merrillinstitute.com ), MERRILL’s welding school that bears a “family resemblance” to the main website, thus completing a unified, consistent and clean web presence worthy of the amazing work MERRILL does each day.
www.merrilltg.com
Branding | Websites | Print Collateral
