This animation illustrates a procedure correcting the effects of pediatric hydrocephalus on the skull using Stryker Skull Distractors. The client provided us with data of a patient’s skull and wanted a 30-second animation of the surgical procedure showing their cranial distractors in action. Animated visuals of the cranial distractors help explain the complexity of the reverse distraction procedure and the breakdown of the product’s full functionality. When it comes to surgical procedures, CGI and animation helps to display product features in an easily understandable visual format. The client can use this demonstration for training purposes and patient education, as well as promotional and other marketing purposes.
Homepage takeover animation. CGI Animation and Motion Graphics by Digital Image won a Bronze Telly Award for this digital web banner. Website | CGI Animation | Motion Graphics
An ideal use for CGI Animation is demonstrating something that is difficult or impossible to do otherwise. We created CG vehicles by optimizing Ford’s CAD data, and turning it into clean, low polygon models. A short reference video was provided demonstrating airbag deployment. However, it was limited, so we researched numerous other sources to determine how to create realistic-looking motion for the airbags, as well as all of the other safety features. Working from various other references, we created each object in 3D and animated its functionality.
We developed 3D cloth simulations to accurately portray airbag expansion, and animated seat belt movement by simulating different forces acting on an object. We animated the motion of seat and steering wheel adjustments as well, and also showcased the safety cage inside the body of the vehicles.
To save the client time and money on this project, drivers were visualized in silhouette. This technique provided a solution to the limited time and budget, while adding to the clean look and feel of the animation. The 3D modeling and animation process allows the flexibility and control to reach the desired result. Using CG animation techniques, a nearly impossible and definitely not practical scenario to record in the real world, was created at a fraction of the cost and with better results.
Silver Telly Award Winner – Ford Truck Personal Safety animation for Team Detroit
Using CGI animation and visual effects, Digital Image hit a home run with this New York Yankees Edition Explorer Commercial featuring Derek Jeter and a whole lot of pinstripes.
CGI Animation | Visual Effects | Motion Graphics | Compositing | Color Correction | Editing | Audio Post
Automotive Quality Control corporate brand concept
Automotive Quality Control fleet graphics concept
Automotive Quality Control fleet graphics concept
Patient Case Collection brand
Residential development brand
Residential development brand concept
Corporate brand
Residential development brand
Corporate brand
Corporate brand
Corporate brand
Corporate Rebrand
Corporate brand
Corporate brand
Corporate brand
Fleet GPS Product brand
TV spot sales event branding
TV spot sales event branding
Brand Identity
Branding goes way beyond just a logo or graphic element. A clear brand strategy helps you stay focused on your mission and vision. Digital Image believes that every successful business is built on the foundation of a solid brand. We provide solutions to enhance brand recognition with consistent and strong marketing materials.
Whether purely retouching photoshoot images, enhancing images with some CGI elements or compositing entirely CGI subjects into backgrounds, with over a over quarter-century of experience, Digital Image will have your project well in hand.
Broadcast campaign for the Southeast Michigan areas Ford Dealers. Digital Image created a visual look that worked hand in hand with the customer focused message the agency scripted. Provided footage was then edited to fit into a :30 second retail spot.
Better Health was looking for a commercial spot focusing on healthy eating for children. With a mixture of location shoots, stock footage and motion graphics, Digital Image was able to bring that message to life.
Art Direction | Editing | Motion Graphics | Audio Post
